First brewed by Gerard Adriaan Heineken in 1873, Heineken quickly rose to prominence and was awarded the Grand Prix at the 1889 Exposition Universelle, no doubt overshadowing the completion of the most famous of Parisian landmarks. The same yeast, Heineken A-yest, has been used for over a century.
Heineken’s relentless expansion left the old brewery site in de Pijp, Amsterdam, vacant as they moved to larger, more practical premises. This is now an interactive brewery (but not and actual brewery) tour, with tastings and a bar at the end.
And it is all so very crap. As I’m sure you know, the beer is bland and best served very, very cold, lest you taste it. On a blazing hot day, sat lazily in the sun, the sight of an ice-speckled Heineken would make me very thirsty. As would any beer.
The inclusion of the Heineken Experience is beguiling on two main fronts; 1- the awful beer, of which you have one choice (so no choice) and 2- it’s not a bar, it’s a museum that costs €18 to enter.
Not really a bar, and will cost you €18 for the pleasure.
It’s Heineken, and Heineken only, for fuck sake people!
Worthy? Hell no.
I can only assume this makes the list due to Heineken’s dominance in the global beer market. But it peddles almost exclusively crap beers, think: Fosters, Amstel, Sol, John Smith’s…and it is this corporate might that forces down the market share of smaller, better beer brands that you can sample at any one of the other 149 venues on this list.