Candidate #19- CASK, Pimlico, London, England.

As a wise man once said, pubs in London need only put in minimal effort, and the business will come. It just needs to be slightly better than shit, and they’ll turn a profit. So where’s the incentive to excel?

IMG_4127

And so London is full of pubs the locals say are good, but what they really mean (if they could contextualise and drop the blind belief that everything in London is the shit) is that it’s the best in the area. So it will be painted mauve or beige and serve artisan scotch eggs, or it will have original wooden flooring (but still owned and homogenised by one of the friendly local pub conglomerates). Against this backdrop, it a real surprise that CASK has somehow contrived to be even shitter.

IMG_4122

The decor is painful. You can’t escape how bad it looks, and so the confusion as to why people thought this was a good idea is recurrent and unpleasant.

Luton Airport.

Luton Airport.

Sure, they sell some beers. But loads of places do.

Venue: 1/10

Just woeful. It would feel uncomfortable as a coffee shop. As a pub, it is bizarre.

Beer: 5/10

Yeah, they got some beers, sure, but their ale selection is far from remarkable in the UK and their international range is simply average (weak, in Belgium).

Worthy? Nope

Advertisements